sales not decreased this year, if we observed a great damage to the image of the company we are still remembering today. Pakistan, 1997 "Building a good brand can take 30 years; destroy, just 30 days "(David D'Alessandro, CEO of John Hancock Mutual Life Insurance, 1999) 5 3. Brands and advertising. But this brand expansion has been aided by the symbiosis between advertising and brand created. Since advertising was invented solely to publicize the brand and obtain greater benefits, and this created…
Words 1507 - Pages 7