position of Viettel has been endangered since the race of reducing price become vicious in 2009. June 2009 marked the first time that Viettel’s mobile network price was higher than VinaPhone and MobiFone by VND10/minute for both prepaid and postpaid (Tran Luu, 2009). After the major reduction of mobile network price in July and August 2010, which was up to 10-15%, VNPT’s price for both prepaid and postpaid is aproximately VND10/minute lower than Viettel, and Vietnammobile, who, among the four smaller…
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