SECTION 3.1 BUSINESS AND THE INTERNET McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 3-3 Amazon.com • The “worlds biggest (virtual) bookstore” turned the industry upside down. – There are no physical stores – Comments and recommendations of buyers are captured, customer traffic is monitored all in an effort to evaluate buying and selling patterns and the success of promotions • It’s more than just a website, it’s an intelligent, global digital business. – – – – Personalized…
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