Assignment 1 – Leaflet (part 1)
• In your leaflet, you need to explain what the following trends (changes) mean and how they can/have affected a business:
- Social trends
- Technology trends
- Ethical trends
- Environmental trends
* Always use your source list to show where you found your information.

Assignment 1 – Leaflet (part 2)
• In your leaflet, you will then have to show how any
TWO of those trends will affect your startup business, as they have done with other businesses.
• To do this you will need to identify the similarities between the influence of the trends as well as the differences. You can use the following tables…….

Assignment 1 – Leaflet (part 2)
TREND 1
Business 1
SI
M
IL
A
RI
TI
ES
DI
FF
E
R
E
N
CE
S

Business 2

Assignment 1 – Leaflet (part 2)
TREND 2
Business 1
SI
M
IL
A
RI
TI
ES
DI
FF
E
R
E
N
CE
S

Business 2

Assignment 1 – Leaflet (part 3)
• Finally, you need to summarize your leaflet by rounding up the current risks, opportunities, trends & environment
(factors) that will affect your business.

So......

Social Trends
•

Social trends include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes, etc. Social trends affect the demand for a company's products and how a company operates.

For example, an aging population may imply a smaller and less-willing workforce (thus increasing the cost of labor and products). The best watch makers (Rolex, Breitling, Omega) in the world are in their 70’s.

Technological Trends
•

Technological trends is mainly concerned with how technology has evolved and it’s effect on our lifestyle and daily routines. Many technological revolutions have now impacted on the way we do business.

For example, Facebook/Twitter for sharing & Advertising, Voice over internet calls, Mobile Payment and transactions, Cloud computing,