9-613-045 APRIL 3, 2013 THOMAS H. DAVENPORT MARCO IANSITI ALAIN SERELS Managing with Analytics at Procter & Gamble Alan Torres, vice-president of North America Fabric Care at Procter & Gamble (P&G), watched and listened as his embedded IDS analyst, Julia Wright, graphically displayed the initial results. Torres leaned back to take in the complete set of 12 graphs and charts on the massive 8-foot by 32foot screens in a specialized meeting room called a Business Sphere at P&G’s headquarters…
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