Marketing Research

Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finest foods, wine, spirits and the best shopping experience all while buyimg the finest epicurean delights. Throughout this paper the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics will be
If Kudler stores want to keep up with the fast pace in such a competitive world they have to know what other companies are doing. Competitive intelligence is the process via analyzing, collecting, and transforming data into intelligence to assist in the future of Kudler. Annual reports from competition should be gathered and collected as well as other information that can hlp Kudler in recognizing the trends, events, and roblems that could possibly affect the company. Clear questions should be asked when implementing competitive intelligence. An example would be how would a new competitor with new prodcuts or services affect their business? Kudler has to consitently manage important matters if they plan to compete. If Kudler does not use competitive intelligence they may put the company in a survival mode because they are not making changes or marketing like their competitors are. This will lead Kudler Fine Foods stores in reactive mode for survival. In conclusion the development of Kudler Fine Foods marketing stratgey and tactics are good so far. They have managed to stay up and running and expand their products and services since they opend in 1998. As long as Kudler continues to research the market they will know if their strategy and tactics are working and if they need to change them or not. Using competitive intelligence will the give them