Johns Hopkins University Marketing Strategy Spring 2010 Syllabus COURSE TITLE: Marketing Strategy—660.350 LOCATION: 216 Hodson MEETING TIME: Tues./Thurs. 10:30-11:45 a.m. PROFESSOR: Leslie L. Kendrick Office: 104 Whitehead Office Phone: 410-516-4586 email: kendrick@jhu.edu OFFICE HOURS: Mon. /Wed., 2-3 p.m. REQUIRED TEXT: Cravens & Piercy, Strategic Marketing (ISBN: 978-0-07-338-100-8), 9th edition, 2009, McGraw-Hill. Online text available for purchase at: www.coursesmart.com…
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