premixed ingredients. Later, when the service economy took hold, busy parents ordered eakes from the bakery or grocery store, which, at $io or $15, cost ten times as much as the packaged ingredients. Now, in the time-starved 1990s, parents neither B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, based in Cleveland, Ohio. They are coauthors of Every Business a Stage: Why Customers Now Want Experiences, to be published by the Harvard Business School Press in January 1999…
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