Entrepreneurship: Successfully Launching New Ventures, 4e (Barringer/Ireland)
Chapter 1 Introduction to Entrepreneurship

1) GiftZip, the company profiled in the opening feature for Chapter 1, makes money via:
A) payments from companies that offer gift cards for displaying their cards on the site
B) the direct sale of gift cards displayed on its site
C) monthly subscription fees
D) online advertising
E) earning an affiliate fee for gift card purchases that originate from its site
Answer: E
Diff: 2 Page Ref: 3
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

2) Which of the following was not a contributing factor to GiftZip's early
According to the textbook, starting a business to make a lot of money:
A) often fails to live up to its hype
B) is equally as satisfying as other reasons for starting a business
C) is the number one reason people start their own business
D) is the number two reason that people start their own business, right behind the lack of better career prospects
E) does not rank among the top three reasons that people start their own business
Answer: A
Diff: 2 Page Ref: 9
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

12) According to the textbook, the four characteristics of successful entrepreneurs are:
A) passion for the business, on the cutting edge of technological change, very charismatic, and tenacity despite failure
B) young and energetic, passion for the business, product/customer focus, and seeks recognition
C) passion for the business, tenacity despite failure, product/customer focus, and execution intelligence
D) on the cutting edge of technological change, forward thinking, tenacity despite failure, and product/customer focus
E) passion for the business, seeks recognition, young and energetic, and execution intelligence
Answer: C
Diff: 2 Page Ref: 9
Topic: Introduction to Entrepreneurship
AACSB: Reflective Thinking
Objective: Describe the role of entrepreneurs and small business

13) The number one characteristic