Executive Report on Starbucks Introduction Since its inception in 1971, the people who work for Starbucks have been providing us with great coffee, and a relaxing atmosphere to enjoy it in. But how did this company develop from a single store in 1971, to a multi-national giant with more than 17,000 stores in 55 countries? Of course there are many aspects of the company, which were responsible for this massive success, one of the most important being the creativity and determination of Howard Schultz…
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