African Journal of Business Management Vol.4 (13), pp. 2885-2898, 4 October, 2010 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2010 Academic Journals Full Length Research Paper Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers Sabbir Rahman1, Ahasanul Haque1* and Mohd Ismail Sayyed Ahmad2 1 Faculty of Economics and Management Sciences, International Islamic…
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