PESTEL

Political Factor
Opportunities
The Iranian population in particular the youth is demanding for a maintaining decade, a laic, democratic and transparent government. In fact the disappearance of the actual regime that is the opposite of it.
We also know that since 1997, the reforming president Mohammad Khatami, which was elected twice by an impressive majority of votes, tried to modernize the government.
Sources: http://www.lefigaro.fr/debats/2008/03/25/01005-20080325ARTFIG00536-l-iran-doit-devenir-un-etat-laique-et-democratique.php
In relation with agriculture there are some political supports for the development of the agriculture industry
For example, the government has decided to extend the irrigated areas. Moreover, there is the recent constitution in 2013 of a labor union for the smalls farmers.
Sources: http://www.cfici.org/iran_informations_economiques.php
Threats
About the country, the principal threat is a religious factor: there are a lot of Islamic people who are against the Westerners values and culture, because they support the Islamic values.
Sources: http://www.coface.com/fr/Etudes-economiques-et-risque-pays/Iran
In relation with the agriculture industry: It is the Government who decides of the agricultural product price, so it is very strict.
Indeed, the government wants to privatize the sector at the most.
Sources: http://www.momagri.org/FR/regards-sur-l-actualite/La-securite-alimentaire-en-Iran-menacee_1297.html
Cultural factor
Opportunities

Iran is a country with a very wealthy heritage like poetry, architecture, history etc…
Furthermore, the Iranian population practically doubled, engendering a very young society, which is very fond of western culture.
Sources: http://www.lonelyplanet.fr/destinations/asie/iran/culture-et-histoire/culture
The Iranian agriculture is relatively diversified thanks to the multiplicity of climates inside the country that can produce cereal, rice, a big variety of fruits, some cotton etc… Plus, there is a lot of land in the country, but only a tenth of the territory is exploited
Sources: http://www.cfici.org/iran_informations_economiques.php

Threats
The principal cultural threat is the language barrier. Indeed, the Iranian language is the Persan and very few Iranian speak English. What is complicated in the international exchanges, for business for example.
In relation with agriculture the major threat is that the lands are very dry so it is difficult to cultivate.
Another threat linked to the agriculture is that less than a third of the cultivated lands have an efficient system of irrigation.
Sources: http://www.cfici.org/iran_informations_economiques.php

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