Chi Do
ADV 112: Marketing and Advertising Strategies. Time: 3:30
Assignment 4, due Tuesday 7th October 2014
Marketing research and recommendation about Olloclip company’s products: iPhone/ Samsung Galaxy 4-in-1 lense
The olloclip brand includes a growing line of groundbreaking tools and accessories for the mobile photographer. Olloclip has attracted a legion of passionate users in just a few years’ time, not to mention distribution through Apple retail stores worldwide and through leading retailers across the globe. The company remains committed to finding new and exciting ways to enhance the mobile photography category — and make capturing and sharing life’s experiences more fun and creative. Olloclip 4-in-1 lens is a family of award winning lens systems for the iPhone, iPad, iPod touch & Samsung Galaxy S. It is a quick-connect lens solution for the iPhone that includes Fisheye, Wide-Angle and 2 Macro lenses in one small, convenient package that easily fits in your pocket – and the palm of your hand. It connects to the iPhone within seconds so you’ll be sure to capture the image you want. If you don’t see the picture you’re looking for, just flip it over to switch lenses.
Olloclip 4-in-1 lens for iPhone or Samsung galaxy has been rated really high in the market for smart phone’s acessory. I have done a quick survey and research about this product and figure out 3 different factors that will definitely help Olloclip to gain the use and sale revenue.
These are positive reviews from the customers:
1. “For photos it's brilliant. And quite honesly it's brilliant for videos too with a little snag... unfortunately the olloclip covers an iPhone microphone; the one that is positioned between the lens and the flash on the rear-facing camera. So when the olloclip is in place, it is covering the microphone and that does have consequences. A distortion is audible when you are playing back video shot with the olloclip in place.” By M. Erb on Amazon.
2. “I wouldn't say this would replace a DSLR (if that's why you are looking into this) but it is great for when you don't have your pro camera and need to get the shot! Overall I am very happy with it! The Fisheye is so cool!” by TP on December 26, 2013, Amazon.
3. “If you are addict in taking photos but have not enough money to purchase a real camera, by this one. It worths the price and meet my expectation really well.” By Daniel Nguyen on June 14, 2014, Amazon.
And here are negative reviews:
1. “We decided to leave the point-and-shoot home for a vacation and add this promising device to my partner's iPhone 5. We purchased the Olloclip 4-in-1 wide-angle attachment to find that, because of absolutely no documentation (in the box or online) it was extremely confusing to install. The box contained no installation instructions about function, nor any suggestions on how to manage (step-by-step) lens changing, and which side to use in which direction. Also, no suggestions for things to avoid. (Forcing the extremely tight fit has already shot the lens assembly into the air onto the floor).” By Joy Pepper on June 27, 2014, Amazon.
2. “See what it says in the title? +Quick-Flip Case. This did NOT come with a Quick Flip case. It takes a lot of time to change the lenses.” By James Mcdonald on May 21, 2014, Amazon.
A few questions that were asked by customers: “Will it fit over a case like an otter box?” (No), “the iPhone 6 is coming out in a
Rough The iPhone 6 was released on September 6th 2014. Like all things do, the iPhone 6 has its pros and cons. The new smart phone has come out with a new sleek look, higher technology, and a longer lasting battery life. The high price has some people thinking twice about it. Apple has made some impressive upgrades to its new device, the iPhone 6. For starters, the screen size of the new iPhone 6’s screen has been a big hit, Apple has upgraded its screen size from 4 inches on the iPhone 4 to 4.7…
personal computers and consumer electronics. The most popular products are the iPhone, iPad and the Mac line of computers. In 2007, Apple first introduced a newest smart phone, iPhone. When it came out, iPhone became one of the most-talked consumer products ever. As a result, in 2011, iPhone accounts for 20 percent of entire smart phone market (Networks, 2011). Apple is leading the smart phone market. When a new version of iPhone comes out, people like to line up on order to buy it. Because the Apple productions…
start with a creator. There is no way we can create a book device without a creator. On a human level, let’s take the cell phone you use, if you use a flip phone, this isn’t really for you, but for those who use smartphones; Android and hopefully not IPhone, the technology that backs the device is literally mind blowing to a person who is not the designer. Think about it, you can take 1080p video, super panoramic pictures, upload videos and pictures, play video games…
TRACY SOU 1218179 MKTG151/209-14B Introduction to/Princes of Marketing Tuesday 3:00pm – 4:00pm Cory Tutahi Assignment 1: Marketing Concepts and Environment This assignment is my own work: “I certify that this assignment is all my own work and does not include any copying or paraphrasing of another person’s work. Where I have referred to another person’s work I have referenced in accordance with Waikato Management School’s referencing policy (Section 16 of the Waikato Management School Quality Assurance…
Any Topic (writer's Choice) YourFirstName YourLastName University title Product Analysis, Nokia Lumia 920. Name Institution Product Analysis, Nokia Lumia 920. Abstract. The Nokia Company has evolved and grown in leaps and bounds. The company consistently comes up with up with new inventions and innovations of quality products. It has established a global niche as one of the best phone manufacturing companies. This article attempts discuss one of its latest invention-…
Handset, Great Camera NOKIA'S LUMIA 920 is a big, bold smartphone offering fantastic camera technology, unique features, and a great display. The first thing you notice when you hold the phone is its size and weight—at 6.5 ounces, it's heavier than the iPhone 5 or the Galaxy S III. It feels both large and substantial when held, no surprise given Nokia's history of solid build quality Constructed from a single piece of polycarbonate, it's available in both glossy and matte finishes. The Lumia 920 offers…
the mobile platforms emerging, like the iPhone. Frame the problem correctly. Christensen believes the root cause for the inability to innovate is not framing the problem correctly. Companies do not understand what is happening with their customers as they use new technologies: Expensive failure always results when disruption is framed as technological rather than business model terms. There’s a tendency to view market competition through a technology lens, not a business one. A company will see…
1.0 Introduction APPLE Apple Inc., formerly Apple Computer, Inc., which is a multinational corporation that creates consumer electronics, computer software, and commercial servers, and a digital distributor of media content. On 1 April 1976, Apple was established in Cupertino, California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes…
and msn messenger. This drastic change and ever- evolving technology has pushed us to where we are today. We went from having pixilated small images from our flip phones that we posted on Myspace to high definition images we took on our brand new iPhone 6 for Instagram. The amount of pictures taken in one day is now larger than the amount of pictures taken throughout the entirety of photographic history; we have become obsessed. It seems to me that this obsession has led to a new trend of photo verification…
Westlane Technology Education TGJ3M Mr. Babony 08/04/2013 ________________________________________________ Ali Kazaz TGJ3MV Entertainment in Communications 08/04/2013 Article By: David Murphy April 7, 2013 3:23pm EST YouTube Will Still Block Some Videos After DMCA Counter-Claim Here's how the process is supposed to work: You post a video on YouTube. A rights-holder takes offense to, say, the music you're using and issues a DMCA ("Digital Millennium Copyright Act") notice…