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Product Analysis, Nokia Lumia 920.
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Product Analysis, Nokia Lumia 920.
Abstract.
The Nokia Company has evolved and grown in leaps and bounds. The company consistently comes up with up with new inventions and innovations of quality products. It has established a global niche as one of the best phone manufacturing companies. This article attempts discuss one of its latest invention- Nokia Lumia 920. It describes the product to highlight how the Smartphone looks like. In addition, this work looks at the pricing of the said phone and its advantages compared to other related products in the global market. In the same breath, factors affecting the pricing are also discussed and indeed the location of the product just in case one wants to purchase the product. The designers and the manufacture have also some of the marketing strategies that actually enable the phone to reach the customers in time thus enabling great sales for the phone.
Introduction
Nokia Lumia 920 is Nokia’s latest product in the market. It is an improvement of earlier inventions of the company. It comes with some features that are so unique that other service providers have not been able to include in their inventions. The product has been met with excitement in the market because of its rare feature including the camera and wires charging. It therefore enabled Nokia Company to take advantage of the friendly market situation and sold massive products within a short span of time. This coupled with marketing and promotion strategies made the invention of Lumia 920 a success story in the world of communication.
Product of choice
The Nokia Lumia has some rare components that are absent in other smart phones. Some of the outstanding features include and not limited to wireless charging, a high resolution of up to 4.5 inch display. So bright is this display that can be used outdoors. It also has a touch screen that will still have a covering or your palms for instance when you are wearing gloves. In addition, the said phone has a powerful camera with genuine image stabilization and super low light functioning. In the same breath, the phone has also an in-built quick processor and a greater capacity of internal storage. Of what is of importance to note also is its good and excellent battery life and the fact that it runs on windows phone 8 that has actually improved an earlier version of a similar product.
Price
One of the stragies that will enable Nokia to sell its new product Nokia Lumia 920 is to have an aggressive pricing strategy. According to Engaget( 2011), Nokia will be selling Lumia in US for $450 exclusion of any contract. This is likely to give Samsung a stiff