I- INTRODUCTION:
This report will help us understand four main different points between the Saudi Arabia and New Zealanders in term of culture. They have the differences between gender, and social position attitude. Each country still have different opinion about working together and do it yourself. Moreover, the upgrading their social position is hard in Saudi Arabia. The final point in the first cultural difference part will mention about the vital element that make them become unique compare with others. There is religion. And the final part of this report, some recommendation about how Australian firms should do advertising effectively in Saudi Arabia will be make. II- CULTURAL DIFFERENCES:
Generally, Saudi Arabia and New Zealand can be represented for two big cultural clusters. The former can be seen as Arab culture, and over millions of people in this culture are influenced by religion, especially Islam. The latter represents for the Anglo culture that we often call Western culture in general. Therefore, they have many significant differences in their religion, decision making style, organizational structure, norms as well as special rituals. Thus, using some studies of Hofstede and Trompenaars will help to measure the cultural differences on a global basis.
2.1 Power distance:
The power distance shows the degree to which the level of acceptance by a society of the unequal distribution of powering in institution. According to the chart on an Appendix A, the Saudi Arabia (95) is higher than New Zealand (22) considerably in term of Power Distance dimension. It points out that there is a gap in gender as well as the social position in this country. The men have more power for making decision in the family. The women in this culture have “no voice”, and they must follow the men’s command. In business, the organizational structure is centralized. The leaders are often man, and there is unfair in working between men and women. That is a reason why the business environment in Saudi Arabia is stressful, and the law system is extremely strict. For example, if a Saudi Arabian woman hug, shake hand or greet with the person who do not know. They will be treated by the Islamic laws. However, the men have a right to shakes hands or kiss on each cheer of their friends as greeting.
By contrast, New Zealanders consider as friendly people. They are easy to say “hello” to strangers and willing to assist someone without being asking. Moreover, they have a free thought in greeting, and gender as well. That culture make New Zealand organizational structure is low hierarchy, and the employees feel free when they give their comment or ideas with their boss. Gender is no matter in working environment. They depend on their achievement, knowledge, or talent to step up to the higher position regardless who they are, and what is their gender. As the impact of culture, the law systems is fair, and the government of the country is follow the democracy. As the evidence, New Zealand has “the case law” that depends on each situation; the court will have different verdict after deeply investigation. Otherwise, the law system of Saudi Arabia is based on the “Koran book” and Prophet Muhammad, so the breaking law will lead the offender to be punished by the severe rule without considering for individual circumstance.
2.2 Individualism and collectivism:
This cultural dimension refers the degree to which a people in a society follow the individualism, or collectivism (Deresky, 2011, p.112).
According to the chart in Appendix, the New Zealand has higher score in this dimension. Therefore, New Zealand pay more attention to the self-reliance, and “can do attitude”. It is one of the most remarkable points in New Zealand culture. In reality, New Zealander try to develop their children by let them free to discover the world around them. So, New Zealander is quite active, and creative in studying, and working as well. As regards the society, an
Week 5 15.03.13 International Marketing Social media * Integrated approach * Integrated with various types of techniques * Two way communication * Link forward of how we need to think of communication with our audience * Socialnomics.com * Do you give your customers a reason to engage with your brand * How can you get your audience involved in your brand. * Advocates for a brand * Word of mouth * World of mouth * People…
Zack Musser Period 1 1/16/2012 International Marketing Essay When first starting this project, I learned about the European Brand Institute, the exclusive partner of the European Brand Institute Review which has two decades of proven experience in the field of trademark and IP valuation. By reviewing the E Brand website, I learned much about brands that I did not know before. I learned that valuable brands contribute not only to the value of companies, but also to the prosperity of national…
plan of an effective marketing strategy that would generate a substantial increase in sales and revenue. An ability to understand customers’ preferences, recognizing and establishing awareness about the product, effective advertising capability, strong distribution network, relationship with distributors and dealers, and analyzing competitors are some of the key contents of my research. Objectives -To understand various marketing strategies that can influence international buyers. -To analyze…
REFLECTIVE ESSAY: I chose BA in international Business because of the growing globalisation of companies. Business is now a truly international opportunity and choosing to study at Middlesex University placed me in an advantageous position for my career choice. My Father was also an inspiration. Watching him return from overseas with new stock, discussing margins, costs and exchange rates opened my eyes to what business is and the key aspects involved with doing it. My future plan is to take on…
production well below that possible with financial or technical aid; a country that is not yet highly industrialized. It is a poor country that is trying to develop its resources by industrialization. Imports and Exports are two opposite methods of international trading. An Import is described in trade as being ‘a service or goods brought into a country from abroad for sale or trade’. An Export is described as being ‘a service or goods produced in one country that are sent to another for sale or trade’…
PERSPECTIVES ON INTERNATIONAL MARKETING – RE-ISSUED Edited by Stanley J. Paliwoda ROUTLEDGE LIBRARY EDITIONS: INTERNATIONAL BUSINESS ROUTLEDGE LIBRARY EDITIONS: INTERNATIONAL BUSINESS PERSPECTIVES ON INTERNATIONAL MARKETING – RE-ISSUED PERSPECTIVES ON INTERNATIONAL MARKETING – RE-ISSUED Edited by STANLEY J. PALIWODA Volume 29 ROUTLEDGE Routledge Taylor &. Francis Group LONDON AND NEW YORK First published in 1991 This edition first published in 2013 by Routledge 2 Park Square, Milton…
International Marketing Review 13,3 56 Implementing global marketing strategy An interview with Whirlpool Corporation Ilkka A. Ronkainen School of Business, Georgetown University, Washington DC, USA, and Ivan Menezes Whirlpool Corporation To gauge the challenges of global marketing implementation in practice, guest editor Ilkka A. Ronkainen (IMR) talked to Ivan Menezes, vice president, group marketing, Whirlpool Europe. IMR:The vision at Whirlpool is to integrate geographical businesses…
services included all international management activities and specialize in marketing. Tasman consultant has an office in Sydney, Melbourne, Perth, Brisbane, and Hobart. We had hired by TasAbalone to analyze Hong Kong frozen market and entry mode for them to enter into Hong Kong market. However, this report has coverage all the areas for TasAbalone to export its products into Hong Kong such as external environment, market entry mode, target market, unique selling proposition, and marketing mix. External…
Application for Master degree in «International Marketing » Dear Sir/ Madam, I have completed my Bachelor of Science degree in June 2011 . I am eager to continue my studies at the marketing field in order to continue acquiring knowledge and deepening my understanding of management and business. I have therefore decided to apply to your program of international marketing. During my years in undergraduate program, I worked as an intern in a cosmetic products company. With my academic foundation…
1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying. I think he should pay commission to the Middle East Ministry’s advisor. Like the advisor and the agent lawyer said it is common for these deals. The German and the Italian vendors did it. Also local agent’s…