Part I Challenging the international marketing literature
1 Research developments in international marketing: a European perspective
David Ford and Leo Leonidou
2 Success factors of export marketing: a meta-analytic critique of the empirical studies
Hans Georg Gemünden
3 The international involvement of firms on the Unlisted
Securities Market (USM)
T. Cannon, J. McKay, and A. McAuley
4 The management contract as a mode of industrial co-operation F. N. Burton and A. Hammoutene
5 Buyer–seller relationships: alternative conceptualizations David T. Wilson and K. E. Kristan Moller
6 Relationship atmosphere in international business
Lars Hallén and Madelene Sandström
7 Relations between the concept of distance and international industrial marketing
Jan-Åke Törnroos
8 New
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