Internal and external factors Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry. Internal Strength of the pound Depending on how strong the UK pound is determines how well the country’s economy is; if the pound is strong this means the country is doing well and vice versa. However this also has an effect on the number of people that visit the UK, a strong pound actually deters overseas visitors due to them receiving fewer pounds when exchanging their own money as one UK pound is worth…show more content… Exchange rates Exchange rates fluctuate every day and they have a very significant impact on the number of inbound visitors in the UK. As the British pound is currently weak against the euro this makes the country more affordable and attractive as a destination for international tourists particularly countries who have the Euro or US Dollar as their currency, which means that the number of inbound tourists are higher as to when the pound is strong against other currencies. In 2000 £1 was equivalent to €1.74 however, since then the strength of the British pound has continued to decrease and has hit a record low of just 1.23 Euros for 1 British pound in 2008 and more recently €1.17 to the £1 in 2010.
2010 exchange rates
Book one 3rd edition – Unit 3 – page 118 – Ray Youell - 1/12/10 The following graph shows how the British pound has decreased against the Euro since the year 2000.
Syllabus Cambridge International A & AS Level Travel and Tourism Syllabus code 9395 For examination in June and November 2013 Contents Cambridge International A & AS Level Travel and Tourism Syllabus code 9395 1. Introduction ..................................................................................... 2 1.1 1.2 1.3 1.4 Why choose Cambridge? Why choose Cambridge International A & AS Level Travel and Tourism? Cambridge Advanced International Certificate of Education (AICE) How…
understands the economic and political instability impact which is cyclical in nature. They understand the significance of this situation and apply it to business looking beyond the short term to focus on strategies that will sustain over time. Another factor to…
Orlando International Airport [Name of the Writer] [Name of the Institution] Table of Contents SWOT Analysis 3 Strength 3 Weakness 3 Opportunity 5 Threats 6 GAP Analysis 8 Hexagon of Competitive Identity 18 References 19 Orlando International Airport SWOT Analysis Strength Since May 2008, Orlando International Airport has increasingly used higher fees to recover some of the expenses lost in their bulging fuel bills. This trend continued as revenue was hit by low passenger numbers. Additional…
sectors of the economy. One organization is travel and tourism business environment. Travel and tourism organizations operate in a very dynamic business environment. Every day new travel companies are set up, new holiday products launched and new destinations promoted to visitors. Unit 1 demonstrated that travel and tourism is a very wide ranging sector, made up of many different component industries. In the first section of this unit we investigate the different types of organizations operating in the…
has announced plans to equip its 150,000 workers with VoIP • Ford has a deal with SBC to deploy 50,000 VoIP phones • Vonage has nearly 600,000 customers and new subscribers at the rate of 15,000 per week • BT, the major telecommunications player in UK has announced that it plans to convert its infrastructure to VoIP by 2009. VoIP is a relatively new technology. As with any new technology, some firms quickly adopt technology while other firms either wait or ignore it. Moore (1991) developed a model…
easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................…
......................................12 Task 5...............................................................................16 References......................................................................19 Task 1 Fly-it-cheap is a UK based low-cost airline which was established in Bristol 10 years ago. Nowadays, Fly-it-cheap manages 10 Boeing737 aeroplanes and carried 2.3 million passengers in one year. Turnover and profit are both growing and are highly regarded by industry watchers…
ABSTRACT The car industry has constantly provided us the consumer with a wide range of choices and varieties to suit our needs, but with the vast amount of competition how do car manufacturers attract our attention. Unique designs, impressive technology, price and customer service are all the areas consumers look for in a car, to meet these demands car manufactures need to constantly come up with new ideas to stay ahead of other competitors, introducing creative ideas which are better than what…