instant and easy marketing tactic to make green happy people spend extra money for clothes or food. As consumers become more aware of modern consumption's effect on the environment, organic practices are increasing, boosting the niche organic-clothing industry. In essence, the same organic farming practices used to produce clean food are used to produce natural, insecticide-free fibers. Gen Y and Millennials, who represent about $520 billion in buying power, are including clothing in their organic purchases…
Words 6082 - Pages 25