0.0 Content page
1.0 Introduction
2.0 Comparing the use of language
3.0 The presence or absence of stereotypical elements.
4.0 The presence or absence of cultural relatively and ethnocentrism.
5.0 The implication of the relationships between the actors/organisations involved in the chosen issue.
6.0 The Metaphors used and what they say about the country.
7.0 The Prevailing discourse genres and what they say about the country.
8.0 Conclusion
9.0 References
9.1 Useful links
10.0 Appendices
1.0 Introduction
In this report, there will look to development in intercultural awareness through the critical analysis of the relevant documents sources from the local press in the two countries United States of America (USA/US) and the United Kingdom (UK).
The research topic that has been selected is the business takeover concerning the American owned company Kraft and the British owned company Cadburys.
There will be analytical evaluation in the merger of two companies and look at the culture behind the media portrayed with identify of there view points.
The time period of which the documentation will be sourced from is October 2010 through to March 2011. The documentation/articles will follow the story of the takeover outlying six key main areas in the text.
The tale of the takeover on Kraft vs. Cadburys is an interesting subject, as there is a personal growing interest to work in America for a year. There will be valuable experience and knowledge to be learnt from of how business trade in the international market and what the media portray of them in both the home and foreign country.
2.0 Comparing the use of language
Within the analysis of the articles, there shall be studies taken in the language used and what image the producer is portraying to the reader. A “Individuals may sustain (reproduce) a language from day to day without knowing that that is what they are doing, or needing to have as a goal or intention that they do it.” (Giddens 1979).
The American articles tend to be aimed to the American population where as the English articles would be focused on the UK population. Prejudice is one of the main factors that would influence reader’s thoughts. When the publisher looks to convince, persuade or otherwise change the readers thinking the language used is extremely important. Each word would suggest different meaning from which the other person infers understanding. For example the use of: metaphors, modifying meaning, parts of speech, persuasive language or even using syntax.
In one UK article the BBC (08.10.10), it has stated its clear intention on not giving up without a fight, Cadburys will “has ruled out”, what this is implying is that the company would not want to be taken for granted, and is giving a positive feedback to the British media. In tern this use of language is setting alliances between America and the UK. To later back up this point the articles goes on about how the America is already “committed” to the closure of some plants. This is causing great disturbance in the UK population as a fear for job loss is at stake, the UK media has taken this as an advantage and is thriving on the news.
The BBC have also brainwashed there audience into believing the Americans did ill, the BBC, 15.03.11 can confirm that Kraft “reiterated a pledge”, going back to the job loss topic mentioned in previous articles (BBC, 08.10.10).
In the article produced from the Guardian 29.01.11, has focused on the “bitter rivalry” of the two companies and how they have caused a feud in the business sector referring the company as a “paradise”.
The article later goes to speak about the “ironies” that a global capitalism would jump on them from time to time.
The Guardian (03.12.10) shows great use of language when highlighting the face America became “sneaky” in avoiding the UK taxes. This is suggesting a week
Related Documents: Inter-Cultural Effectiveness Essay
sensitive strategies to ensure treatment effectiveness with ethnic populations in the United States. As a population of color, Asian Americans are the third largest ethnic group in the United States and the third fastest-growing group behind Latinos and African Americans (U.S current population survey,2000). The overall lack of clinical knowledge about Chinese Americans is especially egregious because families are often caught in the middle between traditional cultural values(e.g,parental duty to facilitate…
situational crisis as evidence by anxiety, depression, and alteration in lifestyle. B. Plan (30 points) Write one goal and one measurable expected outcome related to your nursing diagnosis. Explain why this goal and outcome is a priority. Include cultural considerations for this client. Goal: JAW will verbalized the ability to cope effectively with anxiety by instituting…
in the form of its employees. Dynamic people can build dynamic organisations. Effective employees can contribute to the effectiveness of the organisation. Competent and motivated people can make things happen and enable an organisation / institution to achieve its goals. Therefore, organisations should continuously ensure that the dynamism, competency, motivation and effectiveness of the employees remain at high levels. Human resource development is thus a continuous process to ensure the development…
located in the middle of the diagram because that individual has their beliefs and ideas supported through the two other levels. Cultural- this level recognises that the individual’s beliefs, values and actions are simply social patterns that are shared across particular groups. Language can be seen as an integral part of the cultural behaviour as it reflects the cultural norms and patterns whilst contributing to its distribution through the generations. For example, if there is a service user with…
commitment to professional development. After retired Mr Kashem can’t control his anger. I usually visit twice a week; my personal care to my patients is bathing, dressing and toileting. Also I do some cleaning and shopping for him. 1.1 Possible cultural and values which influence the way in communication with service users. Culture Culture is a part of identity that we all have. Culture is the character of a particular group of people, can be defined by everything from language, social habits, religion…
Fiedler’s Contingency Theory proposes that the effectiveness of a leader hinges on the match between situational favorability and whether the leader is task or relationship oriented. This theory has received only mixed support, but it has generated a con- siderable body of leadership research. It also served as the impetus for other contingency- based leadership theories in subsequent years. * Path–Goal Theory also proposes that leader effectiveness depends on the leader– situation match…
Human Resource Development (HRD) is often seen to be a central feature of SHRM. Discuss the role and importance of HRD in achieving SHRM organizational outcomes. Introduction Learning and development in the context of organizational development is having an essential role in achieving strategic human resourcing outcome. From attraction and retention, to development and utilisation of human capital, Human Resource Development (HRD) is the centre of strategic focus in HRM. This essay aims to present…
tolerance, self-confidence, internal control orientation, emotional maturity and integrity. The study of a number of theories is also applied in Chapter 8, which considers how leader traits or behaviours are related to indicators of leadership effectiveness in different situations. Five principal contingency theories are summarised and reviewed. The research findings and methodologies are examined, and models, tables and guidelines for their application enhance the chapter. There is much use…
observation e.g. researcher serving as a staff member to gain a perspective ‘from the inside’ • Physical or cultural artifacts e.g. tools, works of art Yin, R.K. (2003.) Case Study Research Design and Methods, Thousand Oaks: Sage Publications SMALL GROUP DISCUSSION Working in groups discuss the article by Salk, J. (1997), ‘Partners and Other Strangers: Cultural Boundaries and Cross-Cultural Encounters in International Joint Venture Teams’, International Studies of Management and Organization, 26/4…