SOCIAL INFLUENCE, 2008, 3 (2), 67–83 Compliance through direct persuasive appeals: The moderating role of communicator’s attractiveness in interpersonal persuasion Matthias Messner and Marc-Andre´ Reinhard University of Mannheim, Germany Siegfried Ludwig Sporer Justus-Liebig-University of Giessen, Germany It has been argued that the accessibility of persuasion motives elicits distrust in a communicator’s underlying motives and leads to decreased persuasion success. However, this research highlights…
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