Gazelle
Chike Inoma 0759596
Jack Battagalia 0888873
Marie Pineault 0876871
Lauren Murphy 0872759
February 13, 15
At Gazelle, we make computers that appeal to the average individual. Computers today can be expensive, and majority of the working population are unable to buy one. Our main objective is to deliver quality computers with an affordable price tag. By focusing our efforts primarily on the computer’s internal components, we guarantee that our computer’s potential can be fully maximized by our customers. For this vision to occur, we came up with different strategies for production. Firstly, we hired few employees to reduce costs and stationed our head office in Shanghai. This allows us to reach a large portion of our target market, while saving on costs.
However, we’ve also made plans to expand our offices in order to reach out to a larger target market and increase demand of the “Gazelle One”. We will eventually branch off into the Chicago office in an attempt to capitalize on the greater demand that is associated with opening two sales offices. With the larger market, it is easier to produce our computers in bulk and reduce the major production costs. After completing this expansion into Chicago, we plan on training and hiring more employees to give our customers the best possible customer service. As this shift occurs, we’ll continuously come up with new ideas to improve our computers features. To do this, we will adjust how funds are allocated within the business. By allocating funds towards improving our computer’s design, it would give us the opportunity to service a different target market, while keeping our core market satisfied with functioning internal components. This leaves a lot of room for growth and gives us a larger potential then we had in the past.
Secondly, our main marketing strategy was to create an ad that highlighted the following mission statements; Gazelle Computers aims to fulfill the needs of the everyday employee. We want to provide these working consumers with an easy-to-use, user-friendly computer while still providing them with the best experience possible. We offer our customers efficient computers at a low cost. It is capable of running the best quality software programs while maintaining a large amount of data storage. We recognize that our working target market is not interested in a computer for leisure or luxury, but rather for getting the job done. As a result, affordable quality is crucial to our company. We firmly believe in offering the best quality products at the best prices possible. Gazelle Computers has focused its efforts on making the internal components of the computer the most valuable part. However, we did want our computer to look as good on the outside as it operates on the inside; therefore we designed our computer with a sleek and simple exterior, offering a unique and distinct look. At Gazelle Computers, our only operating brand is the Gazelle One. At this time we are solely focused on getting our worker oriented desktop computer into the market but hope to expand in the near future. We have priced our product at $2500, matching what the average consumer is willing to pay for their computer. Currently our office headquarters are located in Shanghai. We strategically chose this specific location as it contained the highest demand for worker-orientated computers. This location also offered us the lowest office expense costs allowing or our company to better invest the extra money further into our product. With this ad, we have been able to generate a large deal of recognition and business. We plan in the future to expand our marketing capabilities in order to showcase our product to more consumers.
Showing the internal and external factors that could affect our company’s success can summarize our company’s competitive environment. The internal factors of our company, with emphasis on the strengths are our marketing
all over Australia and plans on expanding by going international. To be a successful franchisee at Hairhouse Warehouse is a drive and passion to achieve. The training in which must be obtained a 1 week induction in the support center and 3 weeks of training taking the franchiser through store systems and processes, as well as ongoing store support. Face to face training and ongoing online training is needed to maintain leadership, store sales and salon sales. The marketing support provided includes…
The role of marketing research “Marketing research is the systematic design, collection, analysis and reporting of data and findings to a specific marketing situation facing the company” P Kotler(2000,103) “Marketing research provides a useful link between the supplier and the customer by keeping up to date with customer needs and wants”. D doyle(2002,175)* averiguar bien las refrencias Most of the authors highlight the importance of marketing research in any kind of company and it can be applied…
quality computers are efficient and easy to navigate. Key Facts: In the initial test market, we took a conservative approach in building brand and market share. This did not yield the expected results. Financial Performance- We took a conservative approach to test the market spending within our initial investment stipend of 2 million dollars. We retained over $500,000 in operating profit for the division. Market…
Maytag's Marketing Strategy Plan If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns. For 35 years, those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump, an actor who really was a former Maytag repairman, played the lonely repairman role in ads for 14 years. In 2004, another veteran character actor, Hardy Rawls, took on that job. Although Maytag's basic positioning…
Table of Contents TASK 1 I. Introduction 5 II. Literature Review 5 1. Overview 5 2. Entrepreneurship 5 3. Developing successful business idea 5 4. Market segmentation & Marketing research 6 5. Competitors’ analysis 6 6. Marketing strategy development 6 7. Create value by customers’ satisfaction 6 8. Assembling resources and financing 6 9. Human resource 7 III. Conclusion 7 List of references 8 TASK 2 I. INDUSTRY ANALYSIS 10 1. Introduction & Market Trend and Market forecasts 10 2. Competitor Analysis…
Operational Plan | Key Result Area | Indicator of success/performance | By when? | Status Report | Management Course | Tony would benefit from this course so he can find ways in how to mentor junior staff in a more productive way | Staff within our stores are well trained in their product knowledge & are also able to pass on this knowledge to less experienced colleagues. | 12 months | Tony has enrolled in a course. | In store Marketing | Re direct Tony’s interest in internet marketing to in store…
very good public transportation system may benefit from cars like these. | (4) APPLY THEORY FROM THE TEXTBOOK TO THE CASE. | If chase was able to sustain the initial start-up in Boston, this business idea can easily spread to other parts of the country and make Zipcar a franchise company. This will help not only chase and initial investors by receiving capital from the business they started but will also help and continue to grow the company. Zipcar is a company that can easily succeed in this…
and tolerance for risk. But keep in mind that your initial idea is just a hypothesis. Don't fall in love with it just yet. 2. Think through all angles. Evaluate the opportunity like an investor would—in an objective, thorough, analytical way. Who are the customers and what do they need? How big is the opportunity? Is the timing right? What will it take to execute? Is the payoff worth the risk? What's the business model? A rough business plan is a great way to make sure you've covered all your bases…
the technology was designed to assist music producers, record companies, and artists in the selection of music that could be successful. Faced with a very small marketing budget the challenge of the marketing team was to…