Business Plan

ProFound Marketing Consultancy
Sydney, Australia

November 3, 2013

Table of Contents

Sl#
Section
Page no.
1.0
Overview
3
1.1
Vision
3
1.2
Mission
3
1.3
Objectives
3
1.4
Values
3
2.0
Market Requirements & Customer Profile
4
3.0
Services
5
4.0
Pricing Strategy
5
5.0
Resource Requirements
6
5.1
Financial & Physical
6
5.2
Human
7
6.0
Legislative Requirements
7
7.0
Stakeholder Consultation
7
8.0
30 day Start-up Action Plan
8
9.0
Business Performance Monitoring Plan
8
9.1
Key Performance Indicators
8
9.2
Ratios
9

References
10

Appendices – A, B & C
13-14

1.0 Overview
ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business …show more content…
In Brand development, PMC will provide services like brand name creation, domain names, tagline creation, logo designing services, building positioning strategy etc.
In Online Advertising, the firm will provide advisory services to help SMBs leverage the potential of advertisements using search & directories, classifieds and displays using an appropriate mix.
In Social Media Marketing, the firm will create & implement a marketing plan which uses the appropriate media, with a professionally designed content.
Market Surveys & Research Reports will primarily be prepared for businesses who want to explore new markets or gather market intelligence.
Advertising material will be created for businesses who already have a well-defined marketing strategy, positioning statement and an implementation plan.
PMC will help the clients build their marketing budgets by giving due weightage to different forms of advertising appropriate for their businesses.
4.0 Pricing Strategy
PMC will provide tailor-made marketing consultancy services which will require understanding of the client and the target markets. The firm will work based on an all-inclusive hourly rate with the client. The number of hours to be charged will be decided in advance based on the estimated efforts. The rate & the hours will be communicated to the client before start of the services so that there are no hidden charges. However, to avoid excessive direct