audience of female head-of house shoppers, and focusing on six distinct themes that presented themselves numerous times during focus groups: Family Connection, Clever Cooking, Confidence, Appreciation, Quick and Easy, and Tradition, as found in Exhibit 6. After condensing these six themes, four mock concepts were tested on consumers, with Family Connection and Clever Cooking receiving the highest total votes of 52 and 49 respectively, as found in Exhibit 9. Focus groups revealed that users considered…
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