Individual Organizational Structure Paper
MGT/230
July 23, 2012
Todd Lambertson

Individual Organizational Structure Paper
Facebook is a social-networking site that has a strong organization structure that is appropriate for their particular product; social media. Facebook seems like a simple site that does not require a structure to operate. Twitter works in the same way but is only set up for chatting through posts, or as it is called tweets. Tweets are text-based quotes of up to 140 characters and are posted on the user’s profile page (Shetty, 2010). Users can also send pictures and videos through Twitpics and other sources (O'leary, 2011). Millions of people use Facebook and organizations use them to advertise and to promote
Because Facebook has a huge amount of daily traffic, organizations are willing to pay to advertise with them.
Facebook uses a horizontal and functional organization. They are set up in a way that an employee on the organization chart has a particular set of responsibilities and skills. These responsibilities and skills are unique to a specific task; they are specialized. A functional organization has specialized departments, and they are grouped according to their business functions or particular skills that each function requires (Bateman & Snell, 2011). Facebook is a strong organization, and it will remain that way for years to come. Companies and organizations from all over the world will continue to use them to promote their ideas, products, or anything else that they want to make known. Dell and Best Buy are focusing their primary efforts on the marketing and their service through social media (O'leary, 2011). There is an easy way to follow charts between each operation. This allows for less confusion and clear channels of authority. Without this, failure is inevitable. While one department is responsible for monitoring the IT (information technology), and another department is responsible for the web content. The same goes for marketing, human resources, and other similar aspects of the business. Every department is specialized and functions effectively this way. Without the proper structure, information can get confused and the