Importance of Advertisement in Business

What is an Advertisement? “Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods.” * Advertising is a favorable representation of product to make consumers, customers and general public aware of the product. It lets the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services.
They are always there to suggest, help and make most of your advertising cost by promoting your brand on right place, by appropriate means and at suitable time for apt duration.

Advertising, in fact, is proper promotion of the products not selling of item. By means of it organizations can give proper information about their brands to the costumers and consumers. Good advertising helps to increase sale and assist salesman to sale goods and services. It facilitates general people to buy advertised brands. Potential buyers are more interested in buying those brands which are advertised in an attractive manner.

Advertising can form a connection between company and customers. It won’t be wrong in calling advertising a means of communication between companies and their customers. Advertising does not give a proper awareness of brands but a nice introduction of companies as well. Attractive advertising increases the demands of public which directly boost sales of the brand.

Role of Advertisement in Business

Build Familiarity * If a small ad in a weekly newspaper works for you, continue to advertise in the same publication. By exposing your business to a regular audience, you build familiarity.

Good Image * Advertisement will brand your business in the hearts and minds of customers. Your message, images and attitude all come into play, so craft ads that you are proud of. Many business