M B MONDLANE

216031781

BMA1A INDIVIDUAL ASSIGNMENT

TABLE OF CONTENTS

PAGE

1Introduction
2Theme 1, Importance of entrepreneurship
3Theme 2,
Profile of the business
Business Environments oMicro Environment oMarket Environment oMacro Environment
SWOT Analysis
Findings about the organization
4Conclusion
5References
6Annexures
3
3 & 4

4 & 5

5
5
5
6
6 & 7
7
8
9

INTRODUCTION

Entrepreneurship is less a personality characteristic than it is an economic phenomenon (Maranville, 1992). Entrepreneurship is when a business minded person takes courage to risk his or her capital, time and all resources relevant to kick-start or lay the first stone of a new business. The essence of entrepreneurship lies in the perception and
“Entrepreneurship also contributes to social cohesion, by increasing employment, economic reward and work satisfaction”. Job creation is the greatest factor contributed by entrepreneurship in an economy of a state, since most citizens get employed in companies or businesses kick-started by an entrepreneur. The significance of entrepreneurship expands to decreasing the unemployment rate of a state and decreasing the poverty rate and also leads to enrichment of the economy pursuing the developed country stage. In South Africa, entrepreneurship is the most significant aspect in the country’s economy. Wealth is influenced by companies laid by entrepreneurs improving the equal distribution of income as stated in the constitution of the country. Reduction in Terrorism and Criminal Activities: Youths involved in terrorism and criminal activities such as illegal oil bunkering, ballot stuffing and ballot snatching, drug peddling e.t.c will be gainfully employed (Ojo and Oluwatayo, 2015). Entrepreneurship will also lead to enrichment of the country’s infrastructure and attracting more foreign tourist to our country. According to (Ojo and Oluwatayo, 2015) Economic Diversification: Entrepreneurship can reduce overdependence on the petroleum industry which is technology intensive with limitations in employment
Avon and the rest of our competitors sell their products at lower prices and Avroy Shlain’s products are a bit expensive.

FINDINGS ABOUT THE ORGANISATION

Avroy Shlain Cosmetics has a unique rewards programme that offers amazing incentives, greater earnings potential and a rewarding way of earning money each month. Starting your business with Avroy Shlain Cosmetics doesn’t just mean supplementing tour income each month. As an Avroy Shlain Cosmetics Distributor, you have the following opportunities:
Incredible rewards and recognition
Working hours that suit your lifestyle
Great growth opportunities
Free training and support
No qualifications or experience necessary.

Avroy Shlain also offers a revolutionary 6 step Management Programme to help you develop from being a Beauty Advisor to a Manager, you can enjoy benefits like:
A greater earning potential
Develop the confidence to change your life
Bigger, better incentives
Attend annual sales celebrations and awards