Under the information society, HMV lack the awareness of globalization and sustainable development. In fact, HMV has a competitive price, good service, good knowledge and excellent store content was HMV’s core competitiveness, but when facing the digitization of music market, HMV had thought about self- help to broaden the product category to achieve sustainable development, for example, sale books, sale Video games and even clothing. But still can not maintain market. Consider of the economic crisis…
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