Executive Summary On its Facebook page, Adirondack Creamery describes itself as a small ice cream company that produces “Farm Fresh, Local, Simple, and Udderly Delicious” ice cream. Selling its products in Whole Foods Market, the world’s leading organic food retailer, Adirondack Creamery should show its products among many competitors. To be recognized by more customers in Whole Foods Market and to increase the ice cream sales, Adirondack Creamery may need a marketing campaign. Our team has designed a…
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