Sakarya Turkey, published the research article, The Relationship between Service Quality, Economic and Switching Costs in Retail Banking, which details how the banking sector In Turkey and the operating banks within it have been forced to more proactively strive to retain their current customers rather than attracting new customers as a way to improve their competitive positioning. As a result, the areas of service quality, economic costs and switching costs have been researched. Overview of Article…
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