Whirlpool Corporation—Giving ERP a Spin1 Introduction Whirlpool Corporation is one of the world’s leading manufacturers and marketers of major home appliances. The company has principal manufacturing operations and marketing activities in North and South America, Europe, and Asia. Whirlpool’s primary brand names—KitchenAid, Roper, Bauknecht, Ignis, Brastemp, Consul, and its global Whirlpool brand—are marketed in more than 170 countries worldwide. In North America, Whirlpool is the largest supplier…
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