an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.’ (Kotler & Keller, 2012) Similarly, marketing is ‘about identifying and meeting human and social needs’ (Perreault, Cannon, & McCarthy, 2011). I think of marketing as a process of combining a company’s vision with their customers’ likes in a visually and verbally enticing and memorable manner in order to make money. Every company…
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