Introduction nowadays, more and more firms are interested in servicing foreign market, but they always have to face many problems before entering foreign markets, cultural factors is one kind of those problems which is worth considering. For instance, Atkins-Kruger(2010) noted that as a cultural factor, climate and weather have a direct influence on a company's product category in search market. People in a county with unpredictable weather conditions, such as UK or Singapore, will have more demands…
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