Asian Institute of Technology

School of Management

SM71.42 Cross-cultural Management

How does Toyota operate its philosophies between Japan and Thailand?

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Tutor: Prof. Dr. Marie-Thérèse Claes

Group 1:

• Ms. Phung Viet Ha • Ms. Nguyen Le Hang • Mr. Vu Quang Linh • Mr. Nguyen Van Ha • Mr. Nguyen Trung Thuc

Date: September 7, 2012

Executive summary

In the 21 century, the world we inhabit is coming "flat" where many political, social economic and cultural barriers have been being discharged. The development of global organizations means that
Toyota Way is functioning as the key standard of global Toyota organization and it presents Toyota’s philosophy to focus on long-term benefit while developing vehicles that exceed customer expectations and contribute to community and to the future of mobility. The Toyota Way consists of continuous improvements and respect for people. The key concept of Toyota Way is actively working and creating new ideas for the best with ongoing process to improve their business, never satisfied where they are, respect all the stakeholders and working with be believe in success by personal effort and good teamwork (Toyota, 2007). One of the main elements in Toyota Way is mutual respect by promoting safety among employees and employees have to be trained both for daily operation and behavioral role.

Toyota’s Global Visions look toward to following goals:

▪ To lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

▪ To exceed the expectation and be rewarded with a smile through their commitment to quality, constant innovation and respect for the planet.

▪ To meet their challenging goals by engaging the talent and passion of people who believe there is always better way.

Toyota Production System (TPS) aims at pursing the most