which was the leading e-reader on the market. However, Bezos was contemplating a shift from a straight e-reader product, such as Kindle, toward a tablet product. Amazon’s Kindle is sold to consumers at cost and profits earned via sales of digital content. This disruptive business model could offer Amazon a unique place in the tablet market. Since 2010, Apple’s iPad had become the all-in-one tablet for digital content, including ebooks. Furthermore, the tablet market had become increasingly competitive…
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