the customers the satisfaction from purchasing a product or service. In so doing, this essay will examine marketing as a business philosophy, the understanding of customer value and the link between marketing and customer value. Therefore, “Apple Watch” will be used as an example of the concept’s application. Marketing: Nowadays, marketing as a business philosophy has a major influence to operate a succesful business (Gamble, Gilmore, McCartan-Quinn & Durkan, 2011). Many people have their own perception…
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