InterContinental Hotels Group (IHG) is multinational Hotels company. This company headquarter in Denham, United Kingdom. They have 4900 hotels in nearly 100 countries around the world with nearly 674,000 rooms. InterContinental Hotels Group brand, include Intercontinental Hotels and Resorts, Hua Luxe Hotels and Resorts, Crowne Plaza Hotels and Resorts, KIMPTON Hotels and Restaurant, Hotel Indigo, EVEN hotels, Holiday Inn, Holiday Inn Express, Holiday Inn Resort, Holiday Inn Club Vacations, Stay Bridge Suites, and Candlewood Suites (Picture 2). Out of the 4900 hotels around the world, it’s are operated under franchise agreements, managed by the company with separately owned, and managed by directly owned. The IHG Goal is to create “Great Hotel
In 1876, the Bass Red Triangle is the first trademark to be registered in the UK. In 1989, the British government made a limited the number of pubs which the company could directly own, resulting in Bass company start investing in a small line of hotel (its known as Bass Hotel). In 1990, Holiday Inn International bought the Bass Hotel from shareholder and extended to North America. Juan Trippe is the founder of Pan American World Airways (PanAm). He established the first InterContinental brand as a part of PanAm. Pan American World Airways opens first InterContinental Hotel in Belem, Brazil in 1946. In 1952, the first Holiday Inn is opened in Memphis, Tennessee by Kemmons Wilsons. After two years past, Holiday Inn become the first franchise hotel brand. In 1965, Holiday Inn come the first hotel brand to launch a computerized reservation system. It is knowns as HOLIDEX. In 1983, Holiday Inn launches World first hotel loyalty programmer previously knowns as Priority Club Rewards. In 1984, Holiday Inn become the first international hotel brand to open in China. It named Holiday Inn Lido
Its knowns as Hotel Indigo. In 2006, IHG launched the first IHG Academy. It provides local people with skill development and employment opportunities in the Hospitality Industry. In the same years, IHG signs joint venture with All Nippon Airways (ANA), resulting in the largest international hotel operator in Japan. In 2009, Holiday Inn and Holiday Inn Express become the first official hotel provides for the London 2012 Olympic Games. In the same year, IHG also launches “IHG Green Engage”. It is online system to help manage energy consumption more effectively. In 2011, the official launch of “IHG Shelter” in a storm programmer, it made to helps our hotels for support guests, colleagues and local communities in times of need. In 2012, IHG launches EVEN Hotel and Hua Luxe Hotel. EVEN Hotel is the first mainstream holistic wellness hotel brands. While Hua Luxe Hotel is the first upscale international hotel brand designed with the Chinese traveler in mind. In the same year, Holiday inn wins the best mid-market hotel brand in the World and Asia Pacific by renders of Business Traveler for 12th successive