PRODUCT What is a Brand? - A brand is a name, term, symbol, or design (or a combination of these) which identifies the goods or services of a seller (or a group of sellers), distinguishes them from those of competitors. This general term includes brand names and trademarks, and practically all means of product identification. Brands are the connection, the bond between the production and consumption. - A brand name is narrower in meaning, and is defined as a brand or part of a brand consisting of a…
Words 2500 - Pages 10