include healthy-eating messages, or take greater self-regulations. However McDonald’s has already done a lot of active marketing and communication strategies to avoid such negative effects on the brand image: broke a “Change” campaign that replaced McDonald’s Golden Arches with a question mark to show its dramatic change on food nutrition structure, promoted menu changes with healthier salad, fruit...and small portion size, offered “Happy Meal” for adults and children, encouraging a balanced and healthy…
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