4. Internanalyse - analyse av H&M’ interne konkurranseforutsetninger
I eksternanalysen så vi på hvordan de eksterne omgivelsene der Hennes&Mauritz opererer kan skape strategiske muligheter og trusler. Vellykkede strategier er også avhengige av at bedriften har den interne strategiske kapasiteten som kreves for overlevelse og suksess. I denne delen av oppgaven vil vi vurdere om H&M innehar egenskaper som kan gi konkurransefortrinn i bransjen. Dette fordi en bedrift bør kjenne til bakgrunnen for sine konkurransefortrinn for å kunne utnytte disse på best mulig måte. Årsaken til en bedrifts konkurransefortrinn bunner som oftest ut i bedriftens ressurser og bruken av disse. Vi vil først presentere ulike ressurser en bedrift kan inneha som…show more content… Som resultat prøver H&M nå å endre sitt rykte ovenfor kundene, gjennom nevnte organisatoriske tiltak.
4.3.2 Analyse av Hennes & Mauritz’ interne konkurransefortrinn Vi har valgt å analyse fire ressurser; merkenavnet Hennes&Mauritz, butikkomfang- og lokalisering, de lave prisene og til slutt bedriftens miljøprofil og –fokus. H&M’ hoved-vekstmål er å øke antall butikker med 10-15% per år , samt opprettholde de lave prisene. Deres omtanke for miljøet er – som tidligere nevnt – også innlemmet i deres hovedstrategi. I tillegg jobber H&M stadig for å styrke merkenavnet, og er opptatt av at merkenavnet skal gi kunder over hele verden de samme assosiasjonene . Ettersom de fire ressursene er en såpass viktig del av deres egen strategier, føler vi at de kan være interessante å teste ut ved hjelp av SVIMA, for senere å kunne bruke de i vår egen strategi.
Merkenavnet Hennes&Mauritz Innenfor vår valgte bransje er det få, om ingen, merkenavn som er like sterke som Hennes&Mauritz. Et slikt konkurransefortrinn vil være vanskelig tilgjengelig for andre bedrifter, og vi klassifiserer ressursen som sjelden. Mange oppsøker Hennes&Mauritz-butikker på grunn av deres kjennskap til merkenavnet, og merkenavnet gir således økte inntekter til kjeden. Dette mener vi gjør merkevaren viktig. Et merkenavn så sterkt som hos H&M vil kreve svært mange år for å bygge opp, og vi mener derfor at ressursen er ikke
data 3 Internal analysis 3 The Value Chain 3 SMS-model 4 External analysis 4 PEST 4 Porter’s Five Forces 5 Competitor analysis 5 SWOT analysis 6 Conclusion 6 Literature 7 Enclosures 10 Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M…
and David M. Hillis** *Department of Molecular and Human Genetics, Baylor College of Medicine, Houston, TX 77030; ‡Department of Ecology and Evolutionary Biology and Museum of Zoology, University of Michigan, Ann Arbor, MI 48109-1079; ¶School of Dentistry, Biologic and Materials Sciences, University of Michigan, Ann Arbor, MI 48109; and **Section of Integrative Biology and Center for Computational Biology and Bioinformatics, University of Texas, Austin, TX 78712 Edited by Walter M. Fitch, University…
Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 15 (2011) 2068–2073 WCES-2011 A proposed comprehensive framework for formulating strategy: a Hybrid of balanced scorecard, SWOT analysis, porter`s generic strategies and Fuzzy quality function deployment Nikzad Manteghia *, Abazar Zohrabib a b Associate professor, Industrial Management Dept, Islamic Azad University, Shiraz, Iran M.A. Student of Industrial Management, Industrial Management Dept, Islamic Azad University…
ASSIGNMENT QUESTION: Describe the competencies required by you as a manager. Analyse your own Strengths and Weaknesses against these competencies and devise a personal development plan to ensure your own effectiveness in a managerial role. TABLE OF CONTENT INTRODUCTION CHAPTER ONE..................................................COMPETENCIES OF A MANAGER CHAPTER TWO.............................................SWOT ANALYSIS CHATER THREE.............................PERSONAL DEVELPOMENT PLAN…
INTRODUCTION OF H&M: H&M Hennes & Mauritz AB (H&M) is a design-driven, creative global company that offers a wide range of fashion. H&M is well known for the successful company both in term of finance and marketing performance. H&M is one of the largest fashion companies. They made an incredible journey from a single store established by Erling Persson in Sweden in 1947, with 2,206 stores in 43 countries and having 94,000 employees worldwide. (Julian book). This report is all about H&M clothing international…
INTERNAL VERIFICATION Assignment Brief FORM D1 Programme: HNC/HND in BUSINESS Pathways Unit Code/Title HNBS 109 Management accounting costing and budgeting Unit Credits/ level Tutor: Internal Verifier Academic year Credits 15 QCF LEVEL: 4 M Sajid F Khan 2014/2015 Individual Group Assessment Number Issue date: 09/02/2015 Interim Submission Deadline: 29th March 2015 Final Submission Deadline: 24th May 2015 Guidelines for Assignment Submission a. The assignment has 4 Tasks. Please read…
idea of marketing, which can aim to achieve the objective of both parties Additionally. Company and external environment need to analyse in details to achieve that objective. The basic strategic marketing plan structure is presented in different categories began with Situation Analysis, which include industry Analysis, market Analysis, competitive Analysis, and internal Analysis. Then, SWOT Analysis, which has four main, parts Strengths, weaknesses, opportunities, and threats. Also, Strategies and…
Communication ISSN 0021-9916 ORIGINAL ARTICLE Advancing Equity in Clinical Preventive Services: The Role of Health Communication Kenzie A. Cameron1,2,3,4 1 Division of General Internal Medicine and Geriatrics, Department of Medicine, Feinberg School of Medicine, Northwestern University, Chicago, IL 60611, USA 2 Robert H. Lurie Comprehensive Cancer Center of Northwestern University, Chicago, IL 60611, USA 3 Institute for Public Health and Medicine, Feinberg School of Medicine, Northwestern University…
experience which would help create a company's value and experience. An employer brand consists of a firm's values, system, behaviours and policies to make them more attractive to potential employers . The process of employer branding represents a targeted, long term strategy to manage the internal and external perceptions of a firm by promoting what makes it desirable as an employer and what differentiates it from other firms (Sullivan, 2004; Backhaus & Tikoo, 2004). The objective is to build an image of a company that is a good place to work in the mind's…