from the GTA, and Melanie used local Toronto & GTA restaurants for examples. (Fran’s, Old Spaghetti Factory, 3 Brewers, Burger Bar.) 3. It’s generic enough of a topic to be applied to their demographic. 4. Kept the theme through 3 talk breaks, said “you” or “your” a lot. 2 – 3 calls per talk break to get the listener’s opinions or stories on the topic. Not only interacted with listeners on-air, but used social media & encouraged listeners to go to the Facebook page and website. 5. Able to connect…
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