based in France, Longchamp stands out as a luxury brand for its timeless and classic design, excellent quality, French prestige and affordable prices. Its brand personality can be seen in the following aspects: (1) logo, (2) two product lines—luxruy and “Le Pliage”, (3) endorsers, (4) store design. While its unique logo and “Le Pliage” consistently delivers its timeless and classic image, its endorsers and store design integrate a more modern, fashion, prestigious, French sense into its brand image,…
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