I’m a Designer Too!:
A Threat to the Graphic Design Industry
In society today, many people have a do it yourself mentality. Lots of people think they are a designer because they know how to use some Photoshop. This devalues the graphic design industry and giving un-needed competition to it. People think that just because designers create beautiful things, work with shapes, text, and colors, that everyone can do it. They do not understand that designers are not just creating art. They are conveying meaning and delivering messages to their viewers. Society doesn’t see the underlying process that happens in the designers head and the time spent to study design. They only see the end result. They only think that using adobe products, such as Adobe Photoshop, is everything that is in a designer job.
These assumptions have cost the value of the graphic design industry and has developed competition from those who claim the title designer. The American Institute of Graphic Arts needs to invest two million dollars for a national design certification system that uses experience, professional competency, business practices, and education to distinguish graphic designers.
Graphic design has evolved from the late 19th century to the present day. When looking back at the history of graphic design, especially advertisements, the designs largely reflect what was occurring in the world at the time.The design styles are different, because viewers needs were different. The neon geometric patterns of the 80s could not be used to instill a sense of patriotism in people after World War II. That would have seemed ridiculous at that time.Taking a look at some of the iconic designs through the decades, it’s easy to see how much graphic design has evolved as the world around us changed. In the 1940’s, design became more sporadic in
terms of graphics, icons and text. There were less copies being included, and instead, ads were relying on often startling slogans. Design in the 50s had a bit of everything. The entire decade was packed full of interesting and often bizarre designs. In the 60’s, cultural wars and activism were everywhere, and everything from human rights to drugs and the environment were being heavily debated. Advertising was taking a more modern turn rather than bold images and taglines, clever ideas and big concepts were portrayed. Music proved to be one of the defining features of the 1970s, and many of the most iconic band posters and album covers come from this time. The experimental style that emerged in the 60s continued to flourish along with its typography. Technology was also coming into the spotlight in a major way during this decade,
Having more color photography used in designs due to advancements in camera technology. The
1980s was an interesting time for design and had its own very distinct style. It consisted of geometric patterns, complementary color schemes and technology as a glimpse into the future.
Another notable aspect of 80s design, was that it was beginning to speak more to women, and in ways it hadn’t before. The 1990’s was a quirky time for design. Everything from the ad campaigns to television to fashion seemed to be like the lovable next door neighbor. Everything was a strange mix of funny and embarrassing. Now in the twenty first century, graphic design consists of advertisements, industry designs, logos, layouts, type, and more. Graphic design comes in many different forms.
Graphic design is everywhere. It is in the morning paper, on commutes to work, and on the covers of favorite books. The most common forms of graphic design include logos, websites, business cards, advertisements, books, brochures, billboards, product packaging, posters,
magazines, and greeting cards. This list barely cracks the surface. These and countless other products and everyday items all utilize graphic design but there is more to graphic design than what meets the eye. Under the surface, graphic design is a very precise and
1 Design brief To design a sustainable, useful yet stylish coffee table. It needs to be small enough for a room but big enough for storing small objects on the top surface. For example “Currently in my living room I have nowhere to place my coffee when watching TV. Therefore I would like to design a coffee table that can not only hold my coffee, but can also store some magazines and my remote control. The target market would be at the rich buyers who have a high disposable income, as my product…
in Canada (20%), the United States (20%), and Germany (12%). Most participants were recruited through building simulation mailing lists. Their self-reported professions ranged from energy consultants and engineers (38%) to architects and lighting designers (31%) as well as researchers (23%). They worked predominantly on large and small offices and schools. Ninety one percent of respondents included daylighting aspects in their building design. Those who did not consider daylighting blamed lack of information…
In Search of the Perfect Bill of Materials (BoM) NEMI a white paper by the NEMI Perfect BoM Team March 2002 Connect with and Strengthen Your Supply Chain Table of Contents Executive Summary ..............................................................................3 Problem Statement ................................................................................4 Supporting Data ....................................................................................8 Cost to the Industry .…
Simulation Strategic Innovation Simulation: Back Bay Battery (v2) Clayton M. Christensen; Willy Shih Added on Sep 22, 2014, Purchased on Sep 22, 2014, Expires on Sep 22, 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovator's Dilemma. Students have to manage R&D investment tradeoffs between the unit's existing battery technologies…
Acknowledgement I experience great pleasure to convey my profound sense of respect and gratitude to Ms. Rinku Kaicker, design head of wills lifestyle giving us the opportunity to come to this company and get new knowledge and rightful exposure that we students needed. I would like to thank and appreciate the comments and suggestions given to me by Ms. Vatsala Verma for her excellent supervision and encouraging discussions that helped us in having a greater in-look into the project. I would even…
Brands are synonimes of wealth and success. Chanel Brand strategies 5 January 2013 Markets Marketing and Strategy Report Chanel would probably consider producing goods with lots of visible logo for the asian market. (Kent,2010) I.1.4 :Technological environment of Chanel : The growth of broadband : New technologies such as internet or the high definition for films have redefined advertising possibilities. (Mouncey&Wimmer, 2007) The emergence of smartphones : New mobile technologies…
Biography for Alfred Hitchcock (I) More at IMDbPro » ad feedback Date of Birth 13 August 1899, Leytonstone, London, England, UK Date of Death 29 April 1980, Bel Air, Los Angeles, California, USA (renal failure) Birth Name Alfred Joseph Hitchcock Nickname Hitch The Master of Suspense Height 5' 7" (1.70 m) Mini Biography Alfred Hitchcock was the son of East End greengrocer William Hitchcock and his wife Emma. Raised as a strict Catholic and attending Saint Ignatius College, a…
pattern-making, book design and illumination had sunk to a low in most of Europe. - Many people feared that the year 1000 AD would be the end of the world. - On New Years Ever, 999 AD, many people stripped naked, and lay on their roofs waiting for final judgment. - By 1150 AD, Bibles were becoming massively produced. - During the 1200’s, the rise of universities created an expanding market for books. - The Book of Revelation had a surge of unexplained popularity in England and France during the…