Regent International Education Group
520, Queen Street, Auckland.
International Business Environment (IB701)
A Case Study on “Cross-Cultural Framework”
Submitted To: Dr. Patrick Foong
Regent International Education Group
Prepared By:
Aowrongajeb Chowdhury Session-August, 2013.
Level-7, Diploma in Business (Advanced) Regent International Education Group
Date of Submission: 20th September, 2013.
Question-1: What influences strategy development in Google?
As Google is a giant corporation and it is the market leader, so its strategy should be distinctive and unique. To keep upward its growth, Google always consider some factors which influence very much in the mean time of establishing its strategies that are given below:
1) Trend:
Google tries to adopt new trend to get comparative advantages than that of its competitors. This new tendency influences Google to set up its strategy. Google launched its share through open IPO system by which buyers bought share on the basis of the fair price, this new trend in USA established a distinctive theme for Google. Google also set up its governance structure with a two-tier board of directors. As a result, there is a distance between management and shareholders, therefore management can get freedom to run this company.
2) Competition:
Rivalry is another factor which also influences Google to set up its strategy. In the age of 21st century there is a huge completion among the rivals. To avoid completion against its competitors such as Microsoft, Apple & yahoo etc and also to get more advantage from market, Google prefer acquisition strategy.
3) Technology:
Technology is one of the key factors which influence Google to establish its strategy. At the age of advanced technology, every moment many technologies are introduced by different corporations. Usually customers will prefer that corporation which provides a wide range of technology coverage and, of course, most updated technology. So Google provides service in Blogging, Radio, TV Advertising, Online payment service, Social Network and mobile Operating System.
4) Culture:
Google’s culture always influences to its strategy. It has its own culture in where employee can do anything whatever they want and they are doing work whenever they feel better. So they can be easily managed.
So, competition pressure, innovation of technology, new trend and privilege of its own culture always influence Google to establish its strategy in the proper way.
Question-2: What are the strengths and weaknesses of their approach?
As every approach has strengths and weaknesses, Google’s approach also has both of them. The strengths of the approach of Google are given below:
1) Evaluation by Peer:
In Google’s environment, engineers work in a small group who are independent and their performances are evaluated by their peer, not by their upper level management. As there is a competition between peers to get promotion and reward, they try to do their best in the work place. Another think is that as there is a good relation between them, so they are co-operative and close to each other, so corrective actions can be taken promptly at the initial stage.
2) Freedom:
Engineers can spend 20% of their work time to personal projects which motivates them to introduce new products and create new knowledge. It facilitates many things for their employees include meals, messages and swimming pool. This freedom encourages employees to do a lot of works and invents new things for Google.
3) Highly qualified employees:
Every year thousands of talents apply for job in Google. It recruits employees through arrogant tests and interviews and they also must pass from leading universities with master or doctorate degree. They recruit only employees against a psychometric profile of Googleness. So, they can hire and retain a fairly predictable employee population who are highly manageable.
different kinds of customers. By offering so many distinct products and services, Google is able to achieve a competitive advantage. The Google web search engine, the company’s most popular service, offers users a more reliable way to search. Google’s web search engine has differentiated itself from competing search engines by utilizing a patented system called PageRank. PageRank delivers search inquiries by computing a recursive score of web pages based on the weighted sum of the PageRanks of…
……………………………………………….4 Products and Services…………………….……………………………………………….4 HR Work Culture…………….……………………………………………………………4 SWOT Analysis…….……………………………………………………………………..5 Company II: Google………….…………………………………………………………………...6 Background………………………………………………………………………………..6 Products and Services………………….………………………………………………….6 HR Work Culture……………………….…………………………………………………6 SWOT Analysis...………………….. ………………………………………………….....6 Conclusion………………………………………………………………………………………...8 Next Steps…………………………………………………………………………………………9…
MAIN BODY: Section 1. The world economy is in the middle of a balancing act. On the one hand, countries must address the legacies of the global financial crisis, ranging from debt overhangs to high unemployment. On the other, they face a cloudy future. Potential growth rates are being revised downward, and these worsened prospects are in turn affecting confidence, demand, and growth today. Among advanced economies, the United States and the United Kingdom in particular are leaving…
of getting information to consumers has to be the main focus for all those involved in making Google the number one search engine. Organizational Strategies Google’s search engine is the core of its business- accounts for 91% of their revenue and estimated 99% of profit- they account for 64% of all searches on the internet. Google’s search dominance can be attributed to its billions of dollars invested on its web-based infrastructure. Google makes its money from advertising- however as so…
Google Analysis Part A Question 1 The firm’s external environment is challenging and complex. Because of the external environment’s effect on performance, the firm must develop the skills required to identify opportunities and threats existing in that environment. The general environment is composed of dimensions in broader society that influence an industry and the firms within it. We group these dimensions into seven environmental segments that they are demographic, economic, political/legal…
Business Case Analysis * ROLES and RESPONSIBILITIES Company: Yahoo | | | Deliverables | Assigned | 1. | Part A: Company Overview-Company Overview-Description of Product/Service Offerings-Core Competencies-Markets Served (Geographic Locations)-Competitors | Jeff Veenstra | 2. | Part B: Business Strategy -Mission/Vision Statements -SWOT Analysis-Interpretation of Mission/Vision Statements-SWOT Conversion Strategies | Florentina Covaci | 3. | Part C: Financial Analysis-Financial Calculations-Financial…
An Analysis of Repak Name Institution Date Introduction Concern for the environment has gained considerable popularity in recent years. Thanks to the efforts of a number of environmentalist groups, the level of awareness among citizens all over the world has risen to the highest level ever. However, awareness is but half of the equation. How can people translate environmental awareness to action? In this regard, Repak is helping Irish people do the actual caring for the environment…
Diagnosis of Change Sarath Mulleti DeVry University Feb-06-2015. Change Diagnostic Model The Burke-Litwin modification model strives to usher in modification within the performance of a team or a corporation by establishing links between performance and also the internal and external factors that have an effect on performance. This modification this alteration this modification this variation this transformation} model relies on assessing the structure furthermore as environmental factors…
Google Plus product analysis by Evgenii Em Background Story Today, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing discussion among bloggers and the wider media over the future of the company in the rapidly changing industry due to social, local and mobile trends. Google was still primarily a webbased company, the bulk…