women, but the perspective that woman are looking at in this advertisement is young “sexy” women. It does not appear that she is advertising this new bra, but rather her body. The model poses rather oddly, with a posture that blocks a large portion of the bra (which she is supposed to be advertising) from being seen. The image proposes their conception of a sexy woman is one who is skinny with flawless, shiny skin, blonde hair, long legs, and looks good in lingerie. In other seen advertisements of…
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