erosion, and biodiversity loss are also consequences of the demand for meat. Lowering the demand for meat can be shown to have economic and health benefits for many. This paper focuses on how those within the animal rights movement can focus their efforts on identity to bring about the needed change in consumer behavior. Keywords: Veganism, Meat, Environment, Food, Health, Identity, STEEPV Modern Omnivorism is Not Sustainable; Recommendations for Promoting Veganism, Reducing Meat Consumption All the forces…
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