consumer will compare Qantas, Virgin, Jetstar and Tiger, understand each airline’s full list of features, inclusions, price, service levels, travel schedule, and so on, and use this information to make a completely rational purchase decision. What this model doesn’t take in to account, is that people’s decision are often impacted by their own personal differences, for example their existing skills, habits and reflexes, their existing value and goals, and their extent of knowledge (Schiffman, 2011)…
Words 638 - Pages 3