Monsanto

Founder:
John F. Queeny founded Monsanto in 1901

Headquarters:
Located in St. Louis, Missouri, United States

Executives:
Chairman and Chief Executive Officer: Hugh Grant
President and Chief Executive Officer: Brett D. Begemann

What it does:
Monsanto produces Roundup and Genetically Modified Seeds.

1) Identify the organization’s primary stakeholders.

External:
-Suppliers
-Customers (farmers that use Monsanto products)
-Government (lobbying, etc.)
-Competitors (other companies that also operate in the food industry that try to compete with Monsanto for a larger market share)
-Local community
-Special interest groups (banks, etc.)

Internal:
-Employees
-Shareholders
-Managers

2) Complete a STEEPLE analysis of the organization.

Social/Cultural
-How open to new ideas, genetically modified farming, are the locals? Would the farmers farm with GMO seeds? Would the locals purchase GMO foods?
-How socially conscious is the local population?
-Is the population growing, will there be more potential customers?
-Is GMO culturally unacceptable in the place?
-How do local farmers and customers feel?

Technology
-How can the company be marketed via online means?
-Would customers use online shopping?
-Are products being shipped to stores and markets via the most efficient and effective means?
-Could social media be used to advertise the product?
-Are there websites on the internet slandering Monsanto’s image? What can be done about those websites?
-What would be the most effective way for internal stakeholders to communicate to one another?

Environment
-How is the environment affected by Monsanto’s products?
-How do environmentalists view Monsanto?

Ethical
-How ethically conscious is the local population?
-Is it ethical to patent seeds?
-Is it ethical to genetically modify something from the nature?

Political
-How do environmental and anti-GMO activists feel?
-Could a new government change policies and affect this industry?
-Is free trade encouraged by the government?
-Does the government support Monsanto with grants and loans?

Legal
-Are there any legal restrictions set by