Jason Johnson Market Research
October 21, 2014 Pace University Assignment 3 Gatorade
The Gatorade Company, Inc. manufactures and distributes nutritional sports drinks and products for athletes. It offers sports nutrition products, energy bars, and nutrition shakes. Its sports drinks are used as official drinks by various professional and amateur athletes, sports teams, leagues, and events around the world. Gatorade became popular because its sports drinks’ delivers carbohydrates for sustained energy and replaces the fluids and electrolytes that are lost through heavy sweating. The company was founded in 1965 and is based in Chicago, Illinois. The
Gatorade Company, Inc. operates as a subsidiary of Pepsico, Inc. Sports Drink Market
According to research that Packaged Facts published in its June 2013 article, the sports drink market is valued at $6.9 billion dollars. Gatorade is No. 86 on Forbes list of the world's most powerful brands, worth $4.8 billion. It also commands 46% of the sports drink market, according to Euromonitor International data. Demographic Active Male and Female Athletes
The target market is active male and female athletes between the ages of 1824. According to
Gatorade, their core message is that they are the main sports drink that replenishes the vital fluids that are lost during intense physical exercise and help you perform your best. The drink was designed for athletes and their needs during rigorous activities. Product Line
Gatorade evolved from sports drink to sports performance innovation company.
Gatorade created the G Series, which is a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition. Some of these products include Prime Energy Chews, Original Sports Drink, Thirst
Quench Powder, Whey Protein Bar, and a Protein Shake. Competition
Gatorade’s main competition are Powerade, Vitamin Water, Sobe, Red Bull, and Monster.
Gatorade’s New Product
Gatorade has decided to expand its G Series in a new category and create yogurt. The new yogurt will be called G Fuel. G Fuel will consist of 25 grams of protein to be eaten as a snack or before or after your workout. Yogurt contains ample protein and carbohydrates and is a lowfat food, according to
Teddy Richardson APSM 2310 11/16/13 Gatorade SWOT Analysis: “First in Thirst” Gatorade was first introduced to the sports world in 1965. What started simply as a concoction that would be used to help stimulate the performance and health of football players from the University of Florida, has evolved into a global brand that is now worth billions of dollars to this day. Gatorade has dominated the sports world for years, whether it be in the college or in the professional ranks, all the while…
Gatorade Carlos Severe, Hugo Alvarez, Samuel Morisset, Jean Guignard From 1965 to 1985 Gatorade was developed in 1965 by a team of scientists at the University of Florida The name of Gatorade is a reference to the Gators, the University of Florida football team The goal of those scientists was to help the Florida players improve their performance in sweltering heat and stay hydrated The original version of the beverage was a mixture of water, sodium, phosphate, and then lemon juice From…
products with great commercials, and or advertisements, but the one that really caught mine and the rest of the worlds attention was Gatorade. I believe Gatorade has the best advertisements. They have amazing athletes who promote and who show that Gatorade improves your skills and endurance. Gatorade makes you believe that the drink will push you to your limits. Gatorade has three different series of drinks, and a surplus of flavors. The first series is all about you reaching your prime or your best…
Tropicana, the return on invested capital was about 16%, a marked improvement from PepsiCo’s average in the past three years. 2. Mergers with The Quaker Oats Company (2001) The nation’s number one choice for a nutritious, hot breakfast cereal, Gatorade Expanded PepsiCo’s broker-warehouse distribution capability by adding large an efficient warehouse system which also took Tropicana products into many more stores at a lower cost. 3. Acquired The Pepsi Bottling Group Inc., and PepsiAmericas Inc…
"Water: An Overlooked Essential Nutrient." My name is Latanya Paul I am a Registered Dietitian, and I have been asked to present a hand-out and explain the information in detail to your firm on the differences between water, and sports drinks such as Gatorade and PowerAde. I have found satisfying information that will help me present my findings. I am sure that this will be an informative hand-out that will help your company make a decision on which one is best. WATER Daily recommendations: 3.0 Liters/…
the dose of Gatorade (none, 2 pints, 4 pints) on VO2. Subjects were randomly assigned to Gatorade groups. The independent variables Gatorade and Gender are FACTORS. The Gatorade has 3 LEVELS (none, 2 pints, 4 pints) , Gender has 2 LEVELS The dependent variable in this experiment is VO2 This a 2 x 3 ANOVA with two between subjects factors. The Effects of Gender & Gatorade on VO2 Create a categorical variable for all Between-Subjects Factors. Gender (0 – Male, 1 – Female) Gatorade (1 – None…
my second ad, I chose to do Gatorade. Almost all major sporting events use Gatorade to rehydrate their players. The main thing that caught my attention on this ad was the man-shaped water figures on the treadmills next to the athlete. The water people look like they are slowing down, which is a good representation of how Gatorade is better for you when you’re active. This particular idea would bring interest to anyone that workouts or that is active. In this ad, Gatorade used a Finnish football player…
absorbance testing Repeat this step adding 50 mL, 67 mL, and 58 mL of the second solution Product Testing Blue 1 (Gatorade Blue Cherry) Dilute Gatorade Blue Cherry by mixing 30 mL with 20 mL of H2O in a 100 mL beaker. Test for absorbance Yellow 5 (Mountain Dew) No dilution necessary Shake the Mountain Dew prior to testing absorbance to reduce bubbles. Red 40 (Gatorade Fruit Punch) Dilute Gatorade Fruit Punch by mixing 10 mL with 40 mL of H2O in a 100 mL beaker. Test for absorbance Results/Discussion: Figure…
WATER Percentage of water found in... Blood: More than 80% water Muscles: 79% Bones: 31% Fat cells: 10-15% CELL LIFE Water is a carrier, distributing essential nutrients to cells, such as minerals, vitamins and glucose. CHEMICAL AND METABOLIC REACTIONS Water removes waste products including toxins that the organs’ cells reject, and removes them through urines and feces. TRANSPORT OF NUTRIENTS Water participates in the biochemical break-down of what we eat. BODY TEMPRATURE…
solution, in this case using a orange Gatorade looking the concentration of its dye which is yellow dye #6 and what amount of this Gatorade sample is needed to kill someone. The outcomes in this experiment were that the yellow dye #6 concentration is…
