Gatorade
Carlos Severe, Hugo Alvarez, Samuel Morisset, Jean Guignard

From 1965 to 1985
 Gatorade was developed in 1965 by a team of scientists at the University of Florida
 The name of Gatorade is a reference to the Gators, the University of Florida football team
 The goal of those scientists was to help the Florida players improve their performance in sweltering heat and stay hydrated
 The original version of the beverage was a mixture of water, sodium, phosphate, and then lemon juice

From 1965 to 1985 (continued)
 The players tested it during practices and games and they began to win
 Word about Gatorade began to spread outside of the state of Florida and quickly gained national interest
 For nearly 20 years Gatorade consisted of a single product line: Gatorade Thirst Quencher

From 1985 to now
 Starting 1988 to late 1990s other flavors, such as watermelon, cherry rush, strawberry kiwi, and so on, became available
 In 1998 Gatorade switched to plastic containers to get the drink into new environments
 By the end of 2000, Gatorade was already available in 47 countries  In 2001 PepsiCo acquired Gatorade for $13 billion

From 1985 to now (continued)
 By 2010 Gatorade products reached more than 85 countries including China and Russia
 In 2010, the company re-branded itself around the G Series
 As of today, Gatorade accounts for about 80 percent market share in the sports drink category
 It is the official sport drink of the NBA, NFL, Major
League Baseball, Major League Soccer, and other professional organizations and teams around the world

50 Years of Innovation and Support
1965 - 2015
 Gatorade -The result of many researchers
 Gatorade Shares Benefits with Million of Athletes
(Gatorade Supports National and Local Programs such as: (The Gatorade High School Player of the Year program, The Women’s Sports Foundation & Travel and Training Program, Elite Youth tournaments, camps and programs such as US Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball,
The Boston Marathon, etc….)

50 Years of Innovation(cont.)
 Gatorade Shares Benefits With Million of Athletes
( Youth Women Soccer, Football University, Men’s and
Dance)

Women’s Lacrosse and Varsity Cheerleading and

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