businesses. I beg to differ, and point to several free social gaming apps as primary supporting examples. First, it is important to establish what specifically I’m referring to when I say “free social gaming apps”. In particular, I would point to social gaming companies such as King, Team Lava and PopCap Games, whose titles include the likes of Candy Crush, Bubble Mania, and Plants vs. Zombies, respectively. These mobile social gaming companies typically consist of a portfolio of games that are…
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